Drake's cakes: Irresistibly irresistible
Drake's Cakes is a sister brand to Little Debbie in the South East. We created the campaign, Irresistibly Irresistible to appeal to the younger fanbase and bring new energy into a brand needing it. All content features the lengths fans are willing to go to get their cakes.
Paid social videos
For the McKee Foods convention, we created an opening video featuring Webster, the Drake’s Cakes duck, dashes through the city of Chattanooga to get to his presentation on time. As the video reaches its end, Webster appears on stage to give the illusion that the video was a live journey.