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For a week of JourneyxJourney, it was my role as art director was to travel with the the team and direct the production at every stop. Each place told a story to tell a new story of how Coca-Cola has touched someone's life. Coca-Cola Journey is a road trip across the nation to capture and share stories of the people and places that the iconic brand touches. Two storytellers from Coca-Cola headquarters travel from place to place in a branded Ford Escape followed by the production and editing team in a Mobile Brand Publishing HQ (aka the MOHO aka the motorhome). Every day was a new story and a new production to produce and edit in real time. 

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PRE-PRODUCTION

Before hitting the road, there was a lot of pre-production to be done. Making final touches to the wraps on the vehicles, drafting out each stop, and building the templates for each video.

ART DIRECTOR ON THE ROAD

For a week of JourneyxJourney, it was my role as art director was to travel with the the team and direct the production at every stop. Each place told a story to tell a new story of how Coca-Cola has touched someone's life.