A passenger is more likely to die in a crash when another person in the car is not wearing their seatbelt.

To bring awareness to this issue, we recruited a lifeguard to drive for Lyft. As a “guarder of lives” and with nothing better to do in the Colorado winter, he took to the roads of Denver to make sure all riders are buckling up, while explaining the importance of doing so. 

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This stunt was a part of a larger campaign, Beware of the Beltless. Local Colorado news has picked up the campaign and can be seen through CBS DenverKOAA News 5, and Reporter Herald.

Copywriter: Cecil Bozard and Mike King

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